Coffee For Keeps
Deliverables
Director
Alan Imber
Creative
Alan Imber (Concept)
Production
Dialed Film
Shoot
1 Day
The Project
Scoutmaster Coffee is a family owned and run roastery. We built a 30 second hero spot centered on a family's morning routine: life is a little chaotic, but coffee gives them a real moment together.
This one started backwards. A creative collaborator posted lens test footage of his own family to YouTube. No coffee, no script, just his kids running around the house, jumping on the bed, playing outside. We saw it and saw an ad. We built the story beats around what was already shot, then sent him coffee and had him fill in the handful of scenes still needed to finish the spot. About 90% of the footage existed before the concept did.
A Runner's High is a short documentary following Kallup McCoy, a Cherokee Native American endurance athlete, as he recalls the darkest period of his life and finds redemption through faith and 800 miles on the Trail of Tears.
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