Built Like No Other
Deliverables
Director
Cameron Wilson
Creative
Dialed Creative
Production
Dialed Film
Shoot
2 Day Production
The Project
Alchemy Bikes partnered with Dialed Film on a 30-second brand commercial built to introduce the craftsmanship and performance behind their custom bikes.
Rather than shoot a straight product ad, we built the spot around a single feeling: the moment a rider is so dialed in that the bike disappears and they're just floating down the trail. Thirty seconds, every frame chasing that feeling instead of just showing the bike. We shot it over two days.
This 30 second brand spot follows a cyclist through the ride, highlighting the connection between rider and machine. Built around the craftsmanship behind every Alchemy frame, the film reinforces the brand's belief that every bike should inspire confidence from the first pedal stroke.
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