Outpacing The Competition
Deliverables
Director
Alex Watson
Creative
My Perfect Cousin
Production
Dialed Film (Co-Production)
Shoot
2 Day Production
The Project
Lenovo and Richard Childress Racing built a strategic technology partnership, and Dialed co-produced the documentary that tells that story: how Lenovo's technology has become a crucial part of RCR's operation, on the pit box and off it.
We shot the film documentary style over two days, embedded with the RCR team to capture the real relationship between the technology and the people who depend on it. Engineers, crew, and drivers who need that hardware working right to compete at the highest level.
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