Dialed Film
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Case Study — Campaign Production
Jockey
150th Anniversary
Collection
The Brief
Jockey turned 150 and wanted to mark it with something that felt like America in the summer. We built a production that covered photography, a lifestyle ad, and product focused vignettes — all in three days, all on brand.
How We Work
01 Pre-Production
By the time we show up, the work is already done.
Pre-production is where productions succeed or fail. We run a full project management pipeline from kickoff through wrap — every deliverable tracked, every dependency identified, every decision documented. Our clients have full visibility into the project at every stage. Nothing falls through the cracks because we built the system to make sure it doesn't.
- Director's treatment and full creative alignment before any production spend
- Talent sourcing, contracting, and management handled end to end
- Location scouts tied directly to the creative brief, not just availability
- Unified shot list spanning photography, lifestyle ad, and product vignettes
- Production schedule locked with contingencies built in
- Client access to our Asana project board throughout
02 Production
A controlled set is a creative set.
We ran photography, the lifestyle ad, and product focused vignettes simultaneously across three shoot days. Our sets are structured so the creative team can focus on the work, not manage the chaos. The Jockey team had eyes on selects every evening. No surprises, no scrambling.
- Photography and video captured in parallel, same locations, same talent
- Lifestyle ad and product vignettes treated as separate creative units with shared resources
- On-set client liaison keeping brand team aligned in real time
- Same-day selects delivered each evening for client review
- Redundant data backup on set — no single point of failure
- Wrapped on schedule with full coverage across all deliverables
03 Post-Production
Every deliverable gets the same attention.
We edited, colored, and finished the lifestyle ad, all social cutdowns, the product focused vignettes, and the photo selects. One cohesive look across everything. Delivered on schedule.
- Lifestyle ad cut with two rounds of revision included
- Social cutdowns formatted for Reels, TikTok, and Stories
- Product focused vignettes finished and formatted for all placements
- Full color grade across photo and video — consistent across all deliverables
- Photo selects retouched and delivered print and digital ready
The Lifestyle Ad
Dialed came in with a clear point of view and the discipline to execute it. Our team felt heard from day one, and the work performed beyond what we expected — creatively and commercially.
— Name, Title Jockey International
What It Did
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