Jockey International · 2024
Last of Summer
Lifestyle Campaign
Americana Summer — Jockey 150th Anniversary Collection, 2024
Process & Behind the Scenes
01 — Pre-Production
Getting aligned before a single frame is shot.
Before we touched a camera, we spent time inside the brand. Location scouts, mood references, talent sourcing — all of it oriented around Jockey's voice, not just the season's aesthetic. The goal: walk into production with zero guesswork.
02 — Production
Two days. Natural light. No faking it.
Lean crew, intentionally. Smaller team means faster movement, better energy on set, and moments that feel found rather than constructed. Every frame built to feel lived-in.
03 — Post-Production
Where the story gets found.
Three editorial rounds, color grade, sound design — until the :30 felt inevitable. Final delivery in 16:9, 9:16, and 1:1 for full platform coverage.
The Work
The final cut. Shot over two days, edited to feel like a season ending exactly the way it should.
Video coming soon
"Add your Jockey client quote here."
Name, Title — Jockey International
Results